Ghostwriting
Copywriting
Social Media Management
Event Planning
Crisis Communications
Reporting & Analytics
Community Relations
CAPABILITIES
Public Relations
Media Relations
Influencer Marketing
Strategic Planning
Account Management
Content Creation
Press Releases
Amélie’s French Bakery & Café
Atlas Insurance Management
The Cellar at Duckworth’s
Duckworth’s Kitchen & Taphouse
Spearheaded initiatives for all fashion accounts from brand consulting, content creation, and creation of visual elements for all PR and marketing efforts
Conceptualized and execute client strategy
Secured placements and features for clients in all long lead and short lead outlets
Conceptualized aesthetic design and organizational structure of the 3,000 sq. ft. showroom
Administered all shipments, orders and stock of client samples between editors and influencers
Calculated and managed all monthly client expenses
NBA All-Star
Urban Cookhouse
Redesigned marketing materials, modernized communications and defined target demographics to reach out to potential new members and increase existing membership attendance by 15%
Organized and executed promotional events to maximize Fitness Center revenue
Walker Brands
Brand Service Intern
August 2011 - December 2011
Analyzed industry trends, social media and provided relevant input on client projects
Coordinated agency brand touch points, project status and monitored deadlines
Consulted with creative and operations departments on numerous client projects
Youth Marketing Connection
Brand Ambassador
August 2010 - December 2010
Managed on-campus marketing campaigns to engage the college-aged consumer for various brands and events
Created and administered micro-site and social web applications to promote the company brand
Developed brand advocacy among college consumers using guerilla marketing strategies
Zipcar
Brand Representative
August 2010 - December 2010
Led publicity campaigns and events on campus to endorse brand and increase membership
Recognized as top collegiate marketing campaign representative in Nation by Zipcar